Product Location Tracking Service for Self-Shopping of Main Customers in Fast Fashion Retailing

Abstract

Recently, the global fast fashion brands have shown a steady rise in market share and sales despite the economic downturn. Fast fashion brands have led consumers in their 20s and 30s to the stores by creating a self- shopping environment that allows them to shop on their own without any interference from employees. The main customers of fast fashion brands are people in their 20s and 30s who have strong individualistic tendencies and enjoy shopping alone at offline stores. They also show behavior of finalizing their purchase after collecting information through online channels and trying on items at the stores. In order to provide services tailored to their consumption characteristics, a device was installed in the store to provide real-time inventory and product information. However, customers still need assistance from employees in large stores to easily locate the desired products. Therefore, this study proposes a product location guidance service using RFID tags. The proposed system adds information of the location of shelves in the store to the product size, color and quantity information provided by existing RFID tags. It also provides real-time display locations through store queries after searching for products in the APP or scanning bar codes. The system proposed in this paper mainly focuses on the customer base of Fast Fashion stores to check the display location of products via APP.