Abstract

This paper describes PRIDEL, a model for product line pricing that uses conjoint input data. The model entails three types of optimization: (a) optimal product line pricing, conditional on specified levels of non-price attributes; (b) non-price level optimization, conditional on specified price levels; and (c) overall optimization of product line prices and non-price attribute levels. The model is described and applied to an actual (disguised) case, involving product line pricing for home video games.

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