Abstract
The Nature of the Pricing Process - Market Interpretations of Price - Pricing from the Standpoint of Economic Theory - The Role of Costs in Pricing - Cost-Oriented Pricing - Demand and Competition Oriented Pricing - Pricing Decisions by Manufacturers - Product Line Pricing - Pricing Over the Product Life Cycle - Geographic Pricing Practices - Retail Pricing - Pricing and the Legal Issues - The Pricing of Services - Pricing During Inflationary and Shortage Conditions - Pricing in International Markets
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