Abstract
The analysis of product and process architecture and how does it relate to the competitive advantage was studied. The integral degree of functional part was also investigated to determine the highly competitive part. The product flow strategy by product architecture’s type of three projector manufacturers was examined. The different architecture for each company’s product allows them to use product strategy for gaining the competitive advantage. The strategies are by conducting the vertical integration as the ultimate customization strategy, make standardization with the horizontal development while taking a thorough customization strategy for the lead company or standardize the external integral and change it to modular type of product architecture.
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