Abstract
Future outcomes of the dairy industry will impact those in supporting roles to include the practicing veterinarian. Lifestyles, and therefore consumer trends, are not static over time. Successful industry segments are those that respond adequately to that changing landscape. The dairy industry enjoys a firm position in consumer choice of food supply in the current period, providing 16% of all protein consumed in the U.S. Opportunities for growth exist in both domestic and international markets, but accessing those growth opportunities is not guaranteed.
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