Abstract
The internationalization of firms can be seen as an increasing involvement in international transactions. This involvement has become strong in several sectors, such as the wine industry, with a concomitant process of increased competition both in the external and internal market. In this environment, new organizational arrangements arise, such as interorganizational networks, in which cooperative actions become a strategic choice in the internationalization process. To better understand this relationship, the article analyzes the internationalization process of companies on the basis of an interorganizational network with international operations. For this purpose, it uses a qualitative approach through a case study on the Wines from Brazil Integrated Sector Project. The data were collected through interviews with 14 affiliated companies and two project managers and were treated through content analysis. Wines from Brazil emerged from the need to develop the image of Brazilian wine abroad, which is the main challenge for the industry’s internationalization. It can be seen that the association in a network is an environment favorable to internationalization, especially for smaller companies, since the network is a tool that helps to overcome internationalization barriers.Key words: internationalization, interorganizational networks, Wines from Brazil PSI.
Highlights
F companies on the basis of an interorganizational network with international operations
The internationalization of firms can be seen as an increasing involvement in international transactions
This involvement has become strong in several sectors
Summary
PROCESSO DE INTERNACIONALIZAÇÃO DE EMPRESAS Frente ao aumento da competição nos mercados domésticos, as empresas têm buscado oportunidades alternativas nos mercados estrangeiros com o objetivo de ganhar e sustentar vantagens competitivas, tanto nos novos mercados como no próprio mercado doméstico (Aulakh et al, 2000). Os autores mostram que a habilidade das firmas para acessar recursos de outras organizações, principalmente por meio de redes horizontais, pode ser uma importante variável explicativa no engajamento internacional. Estas vantagens podem surgir de muitas fontes, dentre as quais podem ser citadas: o aprendizado mútuo entre as empresas, que leva a uma melhoria e maior rapidez no desenvolvimento de produtos; a estratégia de coespecialização, pela qual as empresas da rede encontram novos nichos lucrativos de mercado e de produtos; o melhor fluxo e coordenação das informações entre as empresas, o que leva a economias de custo e de tempo; as economias de escala, que podem ser alcançadas através de acordos para a realização de esforços conjuntos de pesquisa; e as barreiras de entrada, que são levantadas pela rede como forma de defender a lucratividade das empresas. O escopo deste trabalho está voltado para redes de empresas que desenvolvem atividades estratégicas para inserção no mercado internacional
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