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Event Abstract Back to Event Processing western high- and low-ranking buildings by east asian participants: an event-related potential study Olga Kriukova1*, Thomas Grunwald2, Heiner Mühlmann3, Xuchu Weng4 and Axel Mecklinger1 1 Saarland University, Germany 2 Swiss Epilepsy Center, Switzerland 3 Karlsruhe University of Arts and Design, Germany 4 Hangzhou Normal University, China Western architectural system traditionally distinguishes between high and low-ranking buildings. Prior research (Oppenheim et al., 2010) showed that Western participants are sensitive to the high/low ranking-building distinction even without awareness. Specifically, event related potentials (ERPs), recorded in a visual object categorization task, showed modulation of the early negative and late positive components (ENP and LPC, respectively) – components, taken to reflect early and secondary categorization processes. This tentatively suggests facilitated visual categorization of high-ranking buildings, possibly due to their cultural prominence. Here we explored whether East Asian (Chinese) participants, who have only limited exposure to Western-style architecture, would show similar sensitivity to Western high/low-ranking building distinction. ERPs were recorded in a visual object categorization task in which participants had to discriminate between objects and buildings. Building-type manipulation was not known to participants. Preliminary analysis indicates an asymmetric pattern of results in that LPC, but not ENP was modulated by the architectural rank. This suggests that Asian participants are sensitive to Western architectural ranking on the level of secondary categorization that presumably involves explicit mnemonic processes, but not on the level of early categorization processes. Taken together, the results imply that processing of architectural ranking is influenced by the (culturally-determined) amount of exposure to a particular architectural style. Funding: Supported by German Research Foundation (IRTG 1475). Keywords: EEG, Perception Conference: XI International Conference on Cognitive Neuroscience (ICON XI), Palma, Mallorca, Spain, 25 Sep - 29 Sep, 2011. Presentation Type: Poster Presentation Topic: Poster Sessions: Neurophysiology of Sensation and Perception Citation: Kriukova O, Grunwald T, Mühlmann H, Weng X and Mecklinger A (2011). Processing western high- and low-ranking buildings by east asian participants: an event-related potential study. Conference Abstract: XI International Conference on Cognitive Neuroscience (ICON XI). doi: 10.3389/conf.fnhum.2011.207.00363 Copyright: The abstracts in this collection have not been subject to any Frontiers peer review or checks, and are not endorsed by Frontiers. They are made available through the Frontiers publishing platform as a service to conference organizers and presenters. The copyright in the individual abstracts is owned by the author of each abstract or his/her employer unless otherwise stated. Each abstract, as well as the collection of abstracts, are published under a Creative Commons CC-BY 4.0 (attribution) licence (https://creativecommons.org/licenses/by/4.0/) and may thus be reproduced, translated, adapted and be the subject of derivative works provided the authors and Frontiers are attributed. For Frontiers’ terms and conditions please see https://www.frontiersin.org/legal/terms-and-conditions. Received: 23 Nov 2011; Published Online: 28 Nov 2011. * Correspondence: Dr. Olga Kriukova, Saarland University, Saarland, Germany, olga.kriukova@googlemail.com Login Required This action requires you to be registered with Frontiers and logged in. To register or login click here. Abstract Info Abstract The Authors in Frontiers Olga Kriukova Thomas Grunwald Heiner Mühlmann Xuchu Weng Axel Mecklinger Google Olga Kriukova Thomas Grunwald Heiner Mühlmann Xuchu Weng Axel Mecklinger Google Scholar Olga Kriukova Thomas Grunwald Heiner Mühlmann Xuchu Weng Axel Mecklinger PubMed Olga Kriukova Thomas Grunwald Heiner Mühlmann Xuchu Weng Axel Mecklinger Related Article in Frontiers Google Scholar PubMed Abstract Close Back to top Javascript is disabled. Please enable Javascript in your browser settings in order to see all the content on this page.

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