Abstract
MEASURING the discussion product gives no precise indication of the number or nature of factors that shape communication within the small group. The product experimenter cannot directly measure the immediate effects of a selected contribution on small group communication. He can only speculate that a highly abstract statement produces a more disruptive response than a facetious contribution, for example. With a product orientation an experimenter must treat small group communication inferentially, not descriptively. At best, the product-oriented experimenter starts with an effect, the group solution, and tries to infer the causes of that effect. This article seeks to develop an alternative to product measurement by attempting to measure the immediate effect of different types of contributions on group communication. The specific purposes are to (1) describe how five different types of contributions were introduced into experimental discussions; (2) explain how an instrument was constructed to measure the effects of those contributions on the small group communication process; and (3) examine
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