Abstract
Tourism represents one of few real chances for significant development that Serbia have. Serbia is rich in natural and cultural resources. Great variety of tourism resources concentrated in Serbia provides many possibilities for tourism development. In order for tourism to become one of the main strongholds of Serbian economy, there must be a strategy that will give guidelines for its future development. There are several main problems of Serbian tourism. Biggest one is the lack of traffic infrastructure. Also, Serbia is not very well recognized as attractive tourist destination. Tourist facilities are insufficiently developed. Also, the structure of employees working in the field of tourism industry in Serbia is problematic. The fact that tourists stay in Serbia between three and five days, means that tourists are not very well informed about the possibilities that Serbian tourism offers. Making Serbia globally recognizable as an attractive tourist destination is a task reachable only whit the synergetic effect of all relevant factors in this process. Keywwords: Tourism, development, problems of segmentation, resources, solutions, advantages
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