Abstract
Information obtained from any source is forgotten after three days. The exception is the one that is of particular importance and is broadcast through stories. The ongoing transformation of the needs of tourists is reflected in the diversification of the tourist offer. In this regard, storytelling has received particular relevance and development. Storytelling technologies are the process of communicating information as a result of the use of stories and legends. The article analyzes the state and development prospects of the region as an attractive tourist destination, suggests a model for promoting a regional tourist destination based on storytelling. The development and comprehensive implementation of projects, taking into account the interests of all participants, will provide an opportunity to promote and develop the territory as an attractive tourist destination, which is of paramount importance in modern socio-economic conditions.
Highlights
The COVID-19 coronavirus pandemic and the travel restrictions are changing the development potential of the tourism industry, both in Russia and around the world
The article analyzes the state and development prospects of the region as an attractive tourist destination, suggests a model for promoting a regional tourist destination based on storytelling
The new reality determined the transformation of tourists' approaches to choosing a destination - the main factor is not the price of the tour and sympathy, the primary factor is the opportunity to travel to a country that is open for Russian tourists, as well as the existence of quarantine requirements for foreigners
Summary
The COVID-19 coronavirus pandemic and the travel restrictions are changing the development potential of the tourism industry, both in Russia and around the world. The new reality determined the transformation of tourists' approaches to choosing a destination - the main factor is not the price of the tour and sympathy, the primary factor is the opportunity to travel to a country that is open for Russian tourists, as well as the existence of quarantine requirements for foreigners. In this regard, special attention should be paid to domestic and inbound tourism. Petersburg and the Baltic coast, Moscow and the Golden Ring, the Urals and the Baikal region
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