Abstract
The purpose of this study is to study the factors of competitiveness in the formation of an educational hub, to identify priority measures to stimulate the integration of international educational programs and expand the international activities of universities in Uzbekistan. As an empirical base, we used the results of studies of foreign countries that have successfully achieved their goals for the formation of a regional educational hub, as well as open data on leading universities in Central Asia and Uzbekistan's positions in international rankings on certain factors of attractiveness for foreign students
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