PROBLEMS OF FUNCTIONING OF PRINTING ENTERPRISES IN CONDITIONS OF UNCERTAINTY

Abstract

The article deals with the problems of development of printing enterprises in Ukraine in the conditions of uncertainty connected with military operations (destruction of enterprises, problems with supply of imported raw materials, logistic obstacles, risks of shelling, power cuts, etc.). The study points out the dependence of the printing industry on the import of raw materials and the dependence on customer enterprises, many of which ceased to operate after the start of a full-scale invasion of Ukraine. It is proved that the producers of printing products are forced to adapt to modern realities in conditions of uncertainty. A list of necessary factors that will create an additional impetus for the development of enterprises is presented. The relationship between such components as new sales markets, availability of resources, efficiency of material and technical support, enterprise development is described in detail. It is proposed to examine the possibility of using the theory of strategic games as a direction for optimizing the configuration of printing enterprises with material reserves. It is established that the development of the printing market is determined by the development of the industries consuming printing services. This proves the intensification of the struggle for sales markets. Since printing is a material-intensive industry, it is relevant to take into account modern challenges. To solve the problem of enterprise development it is proposed to use the theory of strategic games. On the basis of the calculation of possible strategic options it is determined which strategy should be chosen for the printing enterprise. The possibilities of the development of conditions for the optimization of the equipment of printing houses with material reserves using the theory of strategic games are shown.