Abstract
It is always important to talk about the purity of language, as language is one of the main means of communication and expression. Here are some reasons why it is important today: a). Ensuring clarity: The use of correct language facilitates understanding between language promotes understanding between interlocutors. Incorrect use of words, grammatical structures or pronunciation can lead to misunderstandings. b). Professional credibility: In many areas of life, correct speech can affect the first impression and the level of professional credibility. Competent language shows the culture of the interlocutor and their level of education. c). Preservation of cultural heritage: Language is not only a means of communication, but also a part of cultural heritage. Compliance with the rules of the language contributes to preservation and development of language culture. d). Effective communication: Correct speech helps you to express your thoughts, ideas and feelings effectively. People with right speech can express yourself more accurately and clearly. These topics can occur in a variety of contexts, from academic discussions to practical measures to improve speech culture. The authors of this article consider several factors that may affect the ability of Ukrainians to speak the correct literary language: 1). The influence of dialects and language variants: Ukraine has many regional dialects and language variants that can affect the way words are pronounced, word usage and grammar. 2). Language contact: The richness of language contact in Ukraine can lead to the borrowing of words, phrases and grammatical constructions that do not always meet the standards of the literary Ukrainian language. 3). Lack of language education: Lack of opportunities to receive quality language education or insufficient attention to language literacy in the programs can affect the level of language skills. 4). Socio-cultural context: Socio-cultural factors such as social status, education, media, and the influence of the Internet can influence the language behavior and word use of Ukrainians. 5). Lack of motivation: Lack of motivation to learn and use the correct language can be an obstacle for Ukrainians. 6). Political and historical context: Historical events and political processes also influence Ukrainians' language choices and speech practices. As a result of these factors, Ukrainians may have different levels of language literacy and use of the literary language. However, the interest in improving language skills and proper language education can help to improve this situation. Thus, it is important to talk about language purity today in order to maintain quality communication, preserve cultural heritage and increase the level of professional trust.
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