Abstract
The pre-owned car market has ushered in a new opportunity for development with the constant economic growth and the rise in the number of cars owned by Chinese residents in the past decade. However, there are still huge systematic and strategic loopholes in China's pre-owned car market at present. Therefore, improving China's used car market and promoting its sustainable development is a significant challenge that has to be overcome at the moment. This paper mainly relies on the research of China's pre-owned car market in recent years to explore the mainstream marketing strategies and the problems that exist in the current stage. These problems include information asymmetry, lack of integrity mechanisms and industry standards, inadequate evaluation systems, and outdated marketing strategies. To address these problems, this paper suggests that the market ought to alleviate information asymmetry through multiple channels, strengthen used car transaction management, optimize the expansion of national trading platforms, and further improve marketing strategies.
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