Problems and Prospects of Social Media Recruitment

Abstract

Over the last few years, the way of talent acquisition has evolved in different forms from attracting personal applications to getting connected with talented candidates through social networking sites. Recruitment through social networking platforms is putting a significant contribution in analyzing and hiring the right and best talent for an opening, and companies can't just ignore the potential and influence of these media platforms. These social platforms connect companies to potential hires and increase visibility by getting them connected to a huge audience. The future of recruitment lies in social media and companies cannot just ignore their presence due to prevailing challenges. It is important to find out viable solutions to the challenges organizations facing while using social media platforms in talent acquisition. The focus of this chapter is to capture strategies mitigating these challenges and suggest probable and profitable suggestions to companies for better utilization of social networking sites for effective recruitment.