Problems and prospects of management of investment attractiveness of subjects of business

Lidiya Kostyrko,Olena Sereda,Eleonora Chernodubova,Ruslan Kostyrko,S Panchenko,G Vatulia,V Dykan

doi:10.1051/shsconf/20196706029

Abstract

On the basis of the analysis of the scientific views of researchers, the essential characteristics of the category of “investment attractiveness” as an object of management are specified. According to the results of the study of macroeconomic indicators (GDP, gross fixed capital formation, financing of capital investments, financing of innovations, direct foreign investments), the current problems of investment attractiveness in the country are determined. The investment attractiveness of Ukraine is analysed in accordance with the international indices. The sequence of investment attractiveness management of business entities is proposed, where priority is given to the strategies of the financial regulation by the development of business entities. The urgency of the formation of a financial regulation strategy based on an estimation of investment attractiveness is substantiated. The priority directions of increase of investment attractiveness in the framework of realization of the strategy of financial regulation by development of the business entities, which stipulate the choice of sources of financing, optimization of the structure of capital, asset restructuring and financing of innovations are determined.

Highlights

Investment attractiveness of business entities plays a significant role in ensuring sustainable growth of the national economy
The investment attractiveness of business entities is an instrument for forming a financial regulation strategy for the development of business entities
Investment attractiveness of business entities is the integral characteristic of the investment object from the standpoint of development prospects

Summary

Introduction

Investment attractiveness of business entities plays a significant role in ensuring sustainable growth of the national economy. There are a number of unresolved issues related to the need to explore tools for managing investment attractiveness, discussion of approaches to the formation of an investment strategy This necessitates the formation of an investment attractiveness management system in the context of the strategy of financial regulation of the development of the business entities. The main purpose of the research is to determine the theoretical basis for managing investment attractiveness of business entities, analysis of external factors of the country on the investment attractiveness of enterprises and the justification of investment attractiveness management tools for business entities

The Main Part

Objectives

Findings

Conclusions