Abstract
The purpose of study is to determine the investment attractiveness of the country and regions as factors that are critical to attracting foreign direct investment from the EU. Foreign direct investments serve as a source of capital growth, providing the most effective integration of the national economy into European and contributing to the attraction of advanced technologies, modern methods of business management as well. Прямі іноземні інвестиції – джерело приросту капіталу, що забезпечують найбільш ефективну інтеграцію національної економіки в европейську та сприяють залученню передових технологій, сучасних методів ведения бізнесу. Over the past ten years, there is an unstable dynamics of foreign direct investment receipt to economy of Ukraine. FDI in Ukraine from the EU countries is conventionally divided into three stages: 2010-2013 - a relatively stable level, 2014-2016 - a rapid fall, 2017-2020 - moderate growth. Based on the results of international ratings, the need to determine the investment attractiveness of Ukraine in the conditions of ecological and economic imperative is proved.Particular attention is granted to identify Ukraine's position by the Environmental Performance Index compared to countries of the world and Europe. The methodology for determining the investment attractiveness of the country is proposed, which provides for the formation of a General Index of investment attractiveness of the country based on international Indexes:DoingBusiness, Global Competitiveness, EBA Investment Attractiveness, Environment Performance Index. Significant differentiation of FDI funds in the regions of Ukraine is explained by their economic development, the largest volume enters industrially developed regions. A significant correlation between FDI in Ukrainian regions and volume of products in the regions was revealed. The determinants of the attractiveness of the regions that influence the decisions of investors to invest are identified. The methodical approach to assessing the investment attractiveness of the regions of Ukraine, which is based on generalized indicators of financial- economic and ecologically oriented direction, is proposed. The assessment was carried out and a dynamic analysis of the investment attractiveness of regions according to the proposed methodology was made, which allowed to determine their rating of investment attractiveness.
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