Abstract
SUMMARY This paper discusses several methodological approaches to the study of virtual communities, including comparative designs, statistical approaches, and ethnography. In particular, we present results from one study that exemplifies both the problems and promises inherent in researching virtual communities. This study examines the daily interactions of peace activists in a virtual community devoted to nonviolent solutions to world problems. By analyzing narrative messages exchanged over a four-month period categorically in terms of topic, type, scope, and content, the study explores community design issues of gatekeeping and normative standards in a virtual community.
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