Abstract
Livestock sector assumes an important place in the Indian economy, especially for the welfare of the rural population by giving money pay, business, resource esteem and keeping up wellbeing status of individuals through the supply of animal protein even during crop failure due to adverse climatic conditions. The study on poultry enterprise was based on primary data gathered from 100 each a layer and broiler farmers distributed across all regions of Punjab by proportional probability sampling technique. The meeting plan containing a rundown limitation and the farmers were approached to rank them as per the seriousness of the requirements looked by them. The information so gathered was classified and examined by utilizing Henry Garrett Ranking technique. Constraints faced by the poultry farmers in production and market of eggs and broiler meat includes lack of technical skill labour, higher cost of feed, higher fluctuation in the price of eggs, the low market price of eggs, low premium on bulk quantity, non-available service of poultry doctors, fluctuation in chicks price, seasonal fluctuation in the price of broiler, lack of regular demand, delay in payment, lack of horizontal integration and outbreak of disease and pest attack. The study recommended that poultry concerned institutions should tackle the major constraints affecting the production and market issues of poultry farmers. From an economics angle, poultry farming seems a profitable venture and has a bright future.
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