Prioritization of Facilitation Strategies of Park and Recreation Agencies Through DEMATEL Analysis

Abstract

Rural park and recreation agencies introduce facilitation strategies to mitigate rural park visitation leisure constraints. Using Taiwanese population as sample, this article used leisure constraints concept and Decision Making Trial and Evaluation Laboratory (DEMATEL) method to help agencies to prioritize facilitation strategies. DEMATEL analysis showed that constraints overlap in the consumer's mind. Impact of constraints vs sum of rows r map informs agencies which constraints should be given the priority to mitigate. DEMATEL influence map shows how facilitation strategies that allay priority constraints impact other constraints. Although this method is applied for rural park visitation, it is context neutral and can be applied to other leisure activities.