Abstract
This study aims to prioritize the effective factors on job motivation of employees using DEMATEL–AHP method in Payame-Noor University of Khuzestan province. The study population is all administrative sector employees of Payam-e Noor University in Khuzestan province as 464. The sample size is 169 using Cochran’s formula and random sampling method. The data collection measure is AHP, DEMATEL questionnaire. The validity was verified using the experts’ panel and Cronbach’s alpha was 0.8. The present study is applied, descriptive-analytic. In the present paper, at first the most effective factors on job motivation (salary, spiritual and organizational motivators) are identified and then a combinational methodology based on AHP models and internal feedbacks of DEMATEL is proposed to prioritize these factors. Finally, the combination of these two views is considered as an important index of relative importance of job motivation factors. According to the results of proposed methodology, “job promotion”, “job security” and “job characteristics” were the most effective factors on job motivation. Also, “organizational factors” were in the first priority of significance to enhance job motivation among employees.
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