Abstract
AbstractThis article investigates the evolution of print culture and commerce in Tehran during the first half of the 20th century. The first section examines technological changes that facilitated the commercialization of texts and then details the history of early print entrepreneurs in the Tehran bazaar. The second section examines the expansion of the book trade between the 1920s and 1940s, tracing the emergence of modern bookstores in a rapidly changing Tehran. I argue that patterns of change in print commerce between 1900 and 1950 contributed to the emergence of mass culture by midcentury. This new mass culture involved the social and political empowerment of a diversity of new reading publics in the city, and enabled the emergence of new forms of popular politics.
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