Abstract
Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.
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