Abstract
A field experiment was conducted to investigate the moderating effects of rating purpose (research only vs grading impact) and judgment confidence on the differential priming of performance self-evaluations (i.e., making salient positive or negative information during memory recall) using the G. R. Salancik and M. Conway (1975, Journal of Personality and Social Psychology, 32, 829–840) behavioral checklist methodology. Hierarchical regression analysis results suggested that external priming attempts to cue the individual to reduce self-ratings under an evaluative purpose may actually raise, not lower, self-evaluations on performance criteria that are less susceptible to external validation. Judgment confidence effects were more mixed with indications that confidence both moderates the reaction to negative priming efforts and has a main effect on some self-evaluation criteria. Implications for social information processing theory and evaluator practice are discussed.
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