Abstract
The study was conducted on “Pricing strategies of Ambo Mineral Water from producers and sellers’ perspectives’’ and a data was collected from sellers of Ambo Town West Shoa Zone Oromia Regional State. The main objective of the study is to see the pricing strategies of Ambo Mineral Water and the scope is delimited to sellers of Ambo Mineral Water found in Ambo Town. The sample size was determined based on the maturity strategies which more used when the responses of the respondents are redundant. Accordingly, the study is used sample size up to 54 to see the facts. To analyze the collected data the study used descriptive statistics for all parties of the study. The last section presents the conclusions and recommendations directed to the respondents. In conclusion, all the respondents have one or two pricing strategies and this implies that the respondents have more knowledge on the pricing strategies. Therefore, it is more essential to recommend all the respondents must have the right pricing strategies according to their offerings based on the customers’ sensitivity.
Highlights
In any business organization the objective is profit generation which obtained by marketing mix of price
The data for this study collected from employees of the factory and sellers of the mineral water which found around ambo town
The study was found some facts of pricing strategies following by Ambo Mineral Water from the perspectives of the respondents
Summary
In any business organization the objective is profit generation which obtained by marketing mix of price (revenue generator). The business environment is getting much harder in competition to be a leader in the market place and this may be complex in case of setting the right price since it is challenging from time to time (Brennan, et al, 2011; Mastrobuoni et al, 2014) This may be due to high competition, the availability of new low-cost manufacturing capacity, reductions in international trade barriers, and deregulation of many markets as well as the impact of Information technology. According to some study from different sectors there is high research gap as pricing strategy is the most neglected element of the marketing mixes aside its significant contribution to the profitability and overall success of firms and Ambo Mineral Water may share this default. This study aims on evaluating the strategies, www.cribfb.com/journal/index.php/ijmri
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