"Pricing Decision of Green Tea Leaves Produced by Small Tea Growers in Golaghat District of Assam"

Abstract

"The present study has a focus on the pricing decision of green leaves which is interlinked with different stages of marketing. The small tea growers of Golaghat district of Assam has grown rapidly from the 1990s due to various stimulus present in the tea market. It is viewed that the small tea growers in Assam is almost 15000 in numbers produce only green leaves which is the basic raw material for tea . The green leaves price is dependent on the bought leaf factories decision, role of collection agents and estates factories price fixation, and it is seen that small tea growers are a price taker. The price of the small tea growers is also impacted by its quality and various agro-climatic, agronomic, and pricing formulas. The correlation of prices of tea in different forms in different markets has shown a good degree of importance now a days. However, the price of tea as green leaves is being seriously affected by the rising cost of inputs. The study has recommended for the better quality of tea to gain good price which starts with fine plucking which should be accompanied by orientation towards organic with a lesser degree of absorption of soil with optimal management of tea bushes"