Abstract
A comparison of campaign news in two successive presidential elections reveals major deficiencies in information supply. Newspaper audiences, even more than television viewers, receive confusing, heavily negative information which makes candidate appraisal difficult. Incumbency of one candidate does not lead to substantially greater emphasis on public policy issues and professional qualifications. A pattern of heavy stress on personal characteristics and daily campaign events prevails in all sources. Data come from content analysis of nearly 10,000 campaign stories from network television news and 20 U.S. daily newspapers. Doris A. Graber is Professor of Political Science at the University of Illinois at Chicago Circle. POQ 40 (1976) 285-303 This content downloaded from 157.55.39.104 on Sun, 19 Jun 2016 06:43:58 UTC All use subject to http://about.jstor.org/terms
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