Abstract
This research analyses the journalistic representation of the female gender within the main popular manifestation of the Northern Region: Folklore Festival of Parintins. The research is based on the framings built by the news coverage of the region's two main print journals in the years 2015 and 2016. In the Amazon region, the emphasis women receive in the media is almost always related to the issue of cultural manifestations, which leads us to reflect how the media of the region itself see the woman and make a representation of it. Therefore, the research has the following problem question: how are the women participating in the Folk Festival being presented in the media and how does this framing represent the female figure?
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