Abstract
The research of the speech portrait of a politician’s personality in the framework of several linguistic paradigms including pragmalinguistics, sociolinguistics, psycholinguistics, and political discourse contributes to a multidimensional, comprehensive study of this phenomenon, meeting the requirements of the nowadays scientific demands. The appeal to this topic is due to insufficient knowledge of the system of linguistic and pragmatic means that form the speech portrait of modern politicians. The purpose of this paper is to describe the specifics of Barak Obama’s speech portrait during the period of his presidency in 2015-2016. The authors point out that the speech portrait of Barack Obama is formed by multi-level linguistic means, whose use is determined both by the cognitive picture of the politician’s world and peculiarities of the language system, cultural and historical experience of the nation, as well as by the rules and norms of political communication. The paper reveals the specifics of Barak Obama’s implementation of a communicative strategy of positive presentation and self-representation by using a number of speech influence methods. The article offers the linguistic analysis of Barak Obama’s public speeches and their pragmatic specifics that contribute to the detailed and precise creation of a modern politician’s speech portrait.
Highlights
It is known that political communication, as well as mass communication in general, is aimed at the speech impact of the language personality on a wide audience
The social essence of man, a synthesis of biological and social, innate and acquired properties, as well as a native speaker, who generates texts using the means of a specific language for the subsequent presentation of the surrounding reality, the linguistic personality of a speaker is an obligatory component of political communication and political discourse
It should be mentioned that the outcome and the effectiveness of political communication directly depend on the language personality, the speaker’s choice and usage of a set of verbal and non-verbal means of speech influence on the audience
Summary
It is known that political communication, as well as mass communication in general, is aimed at the speech impact of the language personality on a wide audience. From the viewpoint of speech influence, a language personality assumes a set of individual communicative strategies and tactics, cognitive, semiotic, motivational preferences [1, 2]. The speech portrait of the linguistic personality is characterized by its peculiarities and is mainly formed by a conscious choice of verbal (linguistic) means [3, 4]. It should be mentioned that the outcome and the effectiveness of political communication directly depend on the language personality, the speaker’s choice and usage of a set of verbal and non-verbal means of speech influence on the audience. The speech portrait of a linguistic personality is influenced by several factors: cognitive characteristics of a linguistic personality, systemic capabilities of the language, stereotypes of the nation's communicative behavior, a set of extralinguistic factors
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