Abstract
Current developments in Chinese whole grain food products, analysis of the challenges encountered, circumstances favoring development of whole grain products, and the characteristics of a suitable strategy for developing whole grain products in China are discussed. Chinese consumers have been pursuing refined grains due to lack of education on whole grains, leading to a loss in nutrients and priority being given to the production of refined grains. European and American whole grain markets can provide a reference for future strategies for developing whole grain foods in China, and future research should examine the nutritional effects on whole grains and how whole grain products can be incorporated into the Chinese market.
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