Premises for the development of digital services in Russian rural areas in search of sustainability

Igor Aleksandrov,Aleksey Parshukov,Marina Fedorova,V Breskich,S Uvarova

doi:10.1051/e3sconf/202124403025

Igor Aleksandrov, Aleksey Parshukov + Show 3 more

Open Access

https://doi.org/10.1051/e3sconf/202124403025

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Abstract

The objective of the paper is to analyses the premises of the development of e-commerce and other various online services possible to be provided by rural people. As far as our former researches show that rural community is concerned about its environment and do its best to preserve nature and cultural heritage, but lack of resources make obstacles to stop some natural problems. Moreover, rural people suffer from unemployment, so their priority is to find a job and means for life. We see that new job opportunities could solve the problem of unemployment and boost new activities to take care of their homeland. So we analyze the level of Internet penetration to the countryside and how it influences on new opportunities for employment in the countryside.

Highlights

In a view of plethora of problems rural people have to solve to provide themselves decent level of life, unemployment, is the first one which causes outmigration and degradation of rural people
Despite the fact that rural community is really concerned about its environment the problems of unemployment are in priority and they do not leave nor time neither resources to take care about nature or cultural heritage adequately
That is why we argue that digital economy is strongly associated with postindustrial economy where services as education, tourism, health care, finances, etc. play the major role

Summary

Introduction

In a view of plethora of problems rural people have to solve to provide themselves decent level of life, unemployment, is the first one which causes outmigration and degradation of rural people. Countryside living or tourism to the countryside gains its popularity. The problem is that Russian countryside is not ready to host guests or tourists and even its locals do not possess sufficient social infrastructure and, what is very important in such circumstances, ecological environment. Despite the fact that rural community is really concerned about its environment the problems of unemployment are in priority and they do not leave nor time neither resources to take care about nature or cultural heritage adequately. At the same time postindustrial economy which brings services at center stage, and digital economy which moves the process of selling and promoting services and even plenty of various or new sorts of services to digital space, both of them give new opportunities for inhabitants of less favoured territories, notably, new opportunities in employment or starting entrepreneurial activity.

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