Abstract

ABSTRACT The aim of the present survey was to identify the preferences of Greek consumers for the type of labeling and its presentation in foodservices. A tailor-made questionnaire was designed and delivered through a social media network. A number of 1015 participants successfully completed the survey from January to March 2019. Frequency tables were produced. Non-parametric analyses were used for continuous variables. Association rules were produced with the “a priori” algorithm. The mean age was 33.6 years. The 71.3% of the participants were females, 51.1% had a university degree, 51.5% were employees and 80.7% lived in urban areas. The mean frequency of EOH was 2.7 times/week. The 63.3% of the participants preferred to be informed with Traffic light Labeling and 33.8% of them with symbols. The 75.5% of the respondents had chosen menu cards to access information. Those that wanted to receive information in foodservice outlets, were consumers that used to EOH less often than those that did not want to be informed (p < .001). This is the first survey to evaluate the preferences of Greek consumers for the nutrition labeling in the foodservices. The implementation of menu labeling is a great challenge for the foodservice operators, the consumers and the nutritionists.

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