Abstract
The article examines the personalized consumption of news in Bulgaria through the prism of consumer attitudes and preferences for information, presenting and analyzing the results of a nationally representative survey conducted in 2023. The data confirm the leading role of television as the preferred media among the older generations in Bulgaria, while younger people prefer to be informed by social networks and online media, which CEEOL copyright 2024CEEOL copyright 202440they trust the most. The results also outline some divisions in the consumer preferences: between Bulgarians living in the capital and big cities, who prefer online media and social networks, and those who live in the small towns and villages and prefer mainly television. People with higher education prefer to be informed by online media and social networks, while the highest percentage of people with primary or lower education prefer television or do not use media at all to inform themselves
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