Abstract

The main objective of the present study was to explore preferences and emotion perceptions of people in Rasht and Ardabil (Iran) to some ornamental plants in order to help designing appropriate urban green landscapes. The study surveyed urban park users in the two cities in 2017 to identify and compare the most important factors underpinning the viability of public open spaces from the perspective of users (mental aspect) and the extent to which these mental factors match the visual features of the selected spaces (visual aspect). A random sample of 232 individuals was taken from students in Ardabil (119 persons) and Rasht (113 persons). A considerable part of the participants (37.2%) reported a feeling of tranquility when they saw flowers, while 28.8% of the participants reported a feeling of love. Flower-bearing plant species were more appealing to the participants than leafy ornamental plants. Red was the most preferred flower color (52.1%) followed by violet (18.6%) and orange (11.4%) among the ornamental species commonly used in the design of green spaces, while tulip (Tulipa gesneriana) (29%), rose (Rosa hybrida) (25%), and Easter lily (Lilium longiflorum) (19%) were in the first top ranks of preferences, respectively. Coleus (Solenostemon scutellarioides) and garden croton (Codiaeum variegatum) were also reported among preferred species. The results support the assumption of similarity in preferences and requirements of citizens of large cities and despite great diversity in geography, culture, and ethics, people in large cities exhibit similar emotion perceptions. The study findings are expected to support public authorities and urban planners to effectively design and manage urban green spaces to meet users' needs.

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