Abstract
Urban greenhouse and green roof cultivation propose a nature-based solution to current socio-ecological challenges in urban ecosystems, as it offers several socio-ecological solutions and benefits. The interdisciplinary techniques for scientific explorations of cognition and perception towards urban green structures could not get the attention of the researchers across varying scientific disciplines, especially in the developing world. Addressing the personal factors involved in human cognition and its subsequent impact on perceptions will lay the foundation for the studies of the field. The study included questions about socio-demographic characteristics and socio-environmental motivations, as well as a set of images depicting potential future of green structures. The study was accomplished in Tabriz city of Iran with 375 participants. The findings showed that individuals prioritize certain types of rooftop green structures based on their personal characteristics and motivations. Additionally, cognitive differences were observed among individuals based on age, gender, and marital status, leading to perceptual differences towards green structures. Socio-environmental motivations activate perceptual responses within individuals, influencing their preferences for specific types of rooftop greenhouses. Understanding the response of individuals towards green structure types is crucial for effective planning and design. This knowledge can enhance the overall success and satisfaction of rooftop green structures projects, leading to greater wellness and a positive impact on the environment.
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