Predictors of Digital Entrepreneurial Intention in Kuwait

Abstract

Aim/Purpose: This study aims to explore students’ digital entrepreneurial intention (DEI) in Kuwait. Specifically, the aim is twofold: (i) to identify and examine the factors influencing and predicting students’ DEI, and (ii) to validate a model of DEI. Background: The advent of modern digital technologies has provided entrepreneurs with many opportunities to establish and expand their firms through online platforms. Although the existing literature on DEI has explored various factors, certain factors that could be linked to DEI have been neglected, and others have not been given sufficient attention. Nonetheless, there has been little research on students’ DEI, particularly in Kuwait. Methodology: To fulfill the research’s aims, a study was conducted using a quantitative method (a survey of 305 students at a non-profit university in Kuwait). Contribution: This study aimed to fill the research gap on the limited DEI research among Kuwait’s students. Several recommendations were suggested to improve the DEI among students in Kuwait. Findings: The study identified five factors that could influence an individual’s intention to engage in digital entrepreneurship. These factors include self-perceived creativity, social media use, risk-taking and opportunity recognition, digital entrepreneurship knowledge, and entrepreneurial self-perceived confidence. Significant solid correlations were between all five identified factors and DEI. However, only self-perceived creativity and entrepreneurial self-perceived confidence were identified as significant positive predictors of DEI among undergraduates in Kuwait. Nevertheless, the main contributor to this intention was the students’ self-perceived confidence as entrepreneurs. Recommendation for Researchers: Researchers should conduct further longitudinal studies to understand better the dynamic nature of DEI and execution. Future Research: Additional research is required to utilize probability sampling approaches and increase the sample size for more generalizable findings.