Predicting Elections with Big Data

Abstract

Abstract: A rapidly growing sector of the Indian political landscape is data consulting services for political campaigns. The US Presidential election served as a major catalyst for the emergence of data-driven political campaigns, as Barack Obama's campaign managers utilised big data to their advantage. Since then, larger data banks have been developed by election campaigns in numerous countries, including India. The BJP relied heavily on big data and the campaign managers to create its political plans for the 2014 general election. The BJP's resounding victory in this election has created enormous new opportunities for political marketing in India. Big Data analytics approaches aid campaign managers in analysing larger databases and developing the most effective voting-winning strategy. Because of this country's large and highly diversified population, the methods of such microtargeting political campaigns were unthinkable and alien to the largest democracy in the world. This essay is a modest attempt to comprehend the importance of big data analytics in contemporary Indian election campaigns.