Predicting Consumer Behavior in A Block Chain To Encourage Chained-Product Shopping

Abstract

Catalyzed with overwhelming web-enabled on-the-go shopping trends, the understanding of technology- centric behavior of consumers holistically is a key to success. In this work we argue that a right blend of block chain per view can enable a detailed understanding of customers and their motivations. Theconsumer behavior and pre cursors to their motivations are considered for Kingdom of Saudi Arabia (KSA). Although, KSA has the largest and fastest growing Information and Communication Technology (ICT) in the Middle East and the online shopping activities in KSA are increasing rapidly, it is still lagging behind the global development. The four factors – website design quality, perceived trust, perceived convenience and advertisings & promotions were selectedfrom the available literature. A