Abstract
For reasons of cost, logistics, or the ability to compare vote choice across multiple congressional districts, survey researchers often make use of generic ballot questions when polling races for the U.S. House of Representatives. However, it isn’t clear that generic ballot questions give results that are fully comparable to questions that use the names of candidates. Given the prevalence of generic ballot questions in analyses of House elections, understanding the source and extent of this bias is vital. We explore the source and extent of this bias through a series of survey experiments carried out during 2010 Congressional elections and a historical analysis of bias in House elections.
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