Abstract

Online content creation is steadily gaining ground as an entry point into the inquiry on the endless possibilities of Web 2.0. However, few studies have assessed the precarity of content creation and its implications among university students and staff in Uganda. This paper presents findings on online content creation, focusing on distributed creativity and precarity, from a Ugandan university, based on a survey (n = 522) and key informant interviews (n = 20). Furthermore, neo-Marxist thought helps to foreground online content creation as a dialogic process that suffers from immaterial labour and domination from traditional hegemons. Ultimately, the paper calls for more studies into the notion of precarious distributed creativity, for country-wide generalisations and follow-up studies from the Global South.

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