Abstract
Summary: In pre-1989 Eastern Europe, the vidéocassette recorder presented a threat to the ideological homogeneity of the party-state. The spread of video was society's response to this hegemony of the party, and above all it provided access to the western way of life through the consumption of the forbidden fruit of entertainment. Disconcerted by this medium, the authorities wondered how they could exploit it without favouring the 'class enemy'. The black market was to solve the dilemma first, as audiences - ignored in the Soviet conception of international communication - asserted their rights.
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