Prácticas “verdes” de recursos humanos en México y su impacto en la percepción de los colaboradores sobre el desempeño ambiental de la empresa

Abstract

This research studies the effect of the use of "green" practices in human resource management on environmental performance in distribution and sales activities in Mexico City. The study was conducted with a sample of 273 sellers-distributors of four distribution and sales centers of a company that sells consumer products in the traditional channel -corner stores- in Mexico City. In which each salesperson serves an average of 68 customers per day, with a once-a-week visit to the customer to sell. The type of study is transitional, ex post facto, explanatory, in which a partial least squares model (PLS) was used for its analysis. The findings of the research were that "green" human resources practices involving job description, recruitment and selection, training-development, performance evaluation, recognition-compensation and empowerment, positively and significantly influence the environmental performance of the marketing company operating in Mexico City. This study provides relevant information for organizations on the relationship between "green" human resources management and environmental performance, in the context of an entity with serious environmental problems such as Mexico City. The results of this research contribute with the contribution of information on a topic little researched in Mexico and Latin America, which can be used by entrepreneurs, managers and in general decision makers in organizations, and in turn by academics who are interested in this topic and thereby deepen their understanding.