Pragmatic Failures in Cross-Cultural Business Negotiation Interpreting and Countermeasures

Abstract

Pragmatic failures in business negotiation interpreting activities are very important to the negotiation and may have great influence on the process and the result of the negotiation. It is crucial that interpreters enhance their interpreting competence and reduce failures in international business negotiation communication. This paper presents pragmatic failures in details including its definitions, classification and reasons. It also puts forward some tentative countermeasures to solve the problems during the business negotiation. After all, interpreters comprehending the pragmatic failures in interpretation from the perspective of cross-culture may not only help them enhance their communicative competence, but also keep the negotiation go smooth.