Practici ale artiștilor plastici din România în promovarea operelor de artă

Abstract

An open call for an online visual arts exhibition promises global visibility in exchange for a sum of money to be communicated in private only. Once I acknowledged this invitation, I contacted the curator for clarifications about the means of ensuring the promised global visibility and the number of social media followers I shall gain, questioning their marketing intentions and knowledge. I decided to find out how many credulous visual artists are in Romania and their social media habits. I conceived an online questionnaire about social media usage and spread it among artists from Romania, obtaining answers from most counties and from abroad. I found the responses: which are the most used social networks; what social media marketing knowledge artists have; the number of followers and content interactions; the relationship between personal websites, exhibitions, and social media.