Practices of Selected Pharmaceutical Companies on Integration of Community Empowerment to Corporate Social Responsibility (CSR): Development of Holistic and Sustainable CSR Framework

Abstract

Corporate Social Responsibility (CSR) is a way to inspire business firms to perform in a manner appropriate to the desires of their stakeholders, thus, producing them to act dependably for the benefit of the business and society or community through creating a sustainable development program that could, in turn, gain credibility, positive image and reputation. This study highlights pharmaceutical companies’ practices in terms of CSR integration covering the four levels of CSR - philanthropic, ethical, legal, and economic. It will also discuss how do pharmaceutical companies integrate community empowerment in their CSR activities and up to what extent is the level of integration of community empowerment in terms of levels of society – micro, meso and macro. This research study will use the mixed method which are: qualitative and quantitative methods. The following are criteria in the selection of participants for interview. For qualitative approach, there will be twenty participants from five pharmaceutical companies. For quantitative approach (using survey questionnaire), there will be 360 respondents coming from 30 pharmaceutical companies. The extent of integration of community empowerment in CSR is highly linked to the extent of contribution to holistic and sustainable development.