Practical Study on Cross-border E-commerce Competence Cultivation for Vocational College Students based on the Integration of Posts, Courses, Competitions and Certificates

Abstract

With the continuous advancement and deep implementation of China's "Belt and Road" strategy, cross-border e-commerce has become an important pillar of our country's foreign trade. In order to better promote the training effectiveness of cross-border e-commerce professionals in vocational colleges in China and address the imbalance between talent supply and demand in the market, this study focuses on the research of cultivating cross-border e-commerce competence among vocational college students based on the integration of "posts, courses, competitions and certificates". From the perspective of integrating "occupational courses", this study aligns the training of highly skilled cross-border e-commerce professionals with the needs of economic and social development and industrial transformation and upgrading, based on the skills standards of enterprise positions. From the perspective of integrating "competition courses", this study promotes the integration of competition-oriented courses by drawing on the concepts of the National E-commerce Competition's Cross-border E-commerce Live Streaming Competition and the Belt and Road Countries' E-commerce Skills and Data Analysis Competition. From the perspective of integrating "certification courses", this study organically combines vocational education and vocational training, using enterprise work tasks as carriers and incorporating enterprise certification content to cultivate students' analytical and problem-solving abilities. By focusing on the core courses reform, improving students' comprehensive quality, aligning with "real projects" in enterprises, achieving the integration of teaching resources, and implementing strategies such as deep integration of "1" and "X", this study aims to enhance the cross-border e-commerce competence of vocational college students.