PR CHALLENGES IN PROMOTING THE CROSS-BORDER COOPERATION DANUBE-CRIS-MURES-TISA (DKMT)

Abstract

The cross-border cooperation is viewed in Europe as an important tool for unifying the once divided continent and for dismantling historic rivalries between states. In the border region of Romania, Hungary and Serbia the Euro-regional cooperation known as DKMT (Danube-CrisMures-Tisa) develops as a model for Romania. The elected officials at the regional level from the three states involved agree to develop projects and try to asses DKMT as part of the “big Europe”. The paper looks into the PR practice of the administrative bodies of DKMT and analyzes some of the current problems in delivering Euro-regional information to the general public.