정책PR이 정책지지, 정부신뢰에 미치는 영향 연구

Abstract

Government has been doing policy PR to acquire policy support and government trust of people. Because it is believed that policy support and government trust of people can be a driving force of government activity. In this perspective, this study analyzed the effects of government`s policy PR on the policy support and government trust of people focusing on the corporation partnership policy. According to the results, first people who have more positive attitude to the policy PR activity and its result, they have more positive attitude to the policy and its support. Second, people who have positive attitude to the corporation partnership policy, they have more positive attitude to the policy support. Third, people who have more positive attitude to policy support, they have more government trust(professionalism, ethicality, reliability). These results show that policy PR is effective method for inducing policy support and government trust of people. And for improving government trust. it is needed not only policy PR but also fair and transparent execution of policy.