POTENTIAL FOR DEVELOPMENT OF ENTREPRENEURSHIP IN THE PERIOD OF POST-WAR RECOVERY OF THE NATIONAL ECONOMY (EXAMPLE OF SOCIAL ENTREPRENEURSHIP)

Abstract

The article considered the potential for the development of social entrepreneurship during the period of post-war recovery of the national economy. The peculiarities of this type of entrepreneurship, which will influence the implementation of entrepreneurial activity in this direction after the Victory of Ukraine, are analyzed. It is noted that the evaluation of the potential of the development of social entrepreneurship in Ukraine in the post-war period requires not only a clear structured set of relevant comparative indicators, but also their close connection with the description of the social state. It was determined that, connecting the essence of social entrepreneurship and the understanding of the potential, it is appropriate to consider the potential of social entrepreneurship development as a set of available opportunities of the relevant subjects to satisfy the social needs of certain segments of the population and to solve social problems in society. It was emphasized that one of the main tasks in assessing the state and trends in the development of social entrepreneurship in the national economy, and even more deeply – identifying and evaluating the potential of such development in the conditions of economic transformation and in conditions of limited state and local budgets for the full satisfaction of the social needs of vulnerable segments of the population there is a structuring of the population by groups during the period of post-war recovery of the national economy. It was concluded that, in a broad sense, the potential of social entrepreneurship forms a certain halo of qualitative and quantitative parameters of social development, which determines the ability of the corresponding bearer of social needs for social adaptability (socialization), financial independence and confidence, and this will allow to accelerate the processes of post-war national recovery economy. It is worth noting that the spread of social entrepreneurship is becoming a kind of trend against the background of increasing social problems in society and the importance of positive changes in society. The study shows that in this sphere of activity, the participants are guided by regulatory and legal documents of related or tangential spheres, in which the creation or functioning of entities of entrepreneurial activity by their form and activity can be considered social. Therefore, Ukraine should speed up work on the preparation of normative acts for the development of social entrepreneurship in the post-war period. The lack of separate statistical data on social entrepreneurship was noted both in terms of subjects and from the standpoint of generalizing social needs. Usually, statistical data of a similar nature are related to indicators of the functioning of the social protection system, or in terms of the implementation of certain areas of social policy. Ultimately, this aspect of the problem makes it difficult to objectively assess the potential of social entrepreneurship, since most of the indicators are substitutes or refer to general guidelines for the implementation of social policy without specifying the contribution to the achievement of results by the subjects of social entrepreneurship. It was concluded that in order to improve the state regulation of the development of social entrepreneurship in the period of the post-war recovery of the national economy, a complex system of indicators should be formed, the analysis of the dynamics of which enables the institutions of regulatory influence to respond in a timely manner to the real potential of the accumulated social tension caused by the growing scale of population stratification by income level and increasing social marginalization.