Abstract
Lebakmuncang is a tourism village in Ciwidey, Bandung, West Java, Indonesia, which has potential for natural and cultural resources supporting agro-tourism development. In recent years there has been a decline in tourist visits. The research objectives were to analyze the agro-tourism potential, to analyze visitor’s perceptions of the attractiveness of agro-tourism and agro-tourism development strategies. The research design used descriptive quantitative. Fifty tourists were selected by accidental sampling, and ten informants were selected purposively. Data analysis technique used Likert scale and SWOT matrix. The results showed Lebakmuncang village has variety agricultural commodities, dairy farming, and coffee processing business that have potential to support agro-tourism development; visitors’ perceptions of attraction and ancillary services was excellent. Visitors’ perception of amenities and accessibility was good. Strategies that can be carried out in developing agro-tourism are: (1) increasing community involvement, (2) adding animal husbandry attractions and coffee processing in tour packages, (3) adding supporting facilities that are not yet available, (4) synchronizing agro-tourism development programs with stakeholders, (5) training human resources in internet technology-based tourism management, (6) partnerships in promotion and marketing with travel agents, (7) improving service quality, (8) creating community-based and sustainable agro-tourism branding, and (9) promotional cooperation with other tourist objects..
Highlights
Tourism is an economic and service sector with the highest growth rate globally [1, 2]
The current development of tourism trends leads to back to nature [4, 5]. This concept is formed because humans are part of nature, and the natural atmosphere is seen as a suitable place of entertainment to relax from daily routines
One of the tours with a back to nature concept that can be developed in Indonesia is agrotourism, a series of tourism businesses by utilizing agricultural potential as its object with the aim of recreation, additional knowledge, and knowing business relationships in agriculture [6]
Summary
Tourism is an economic and service sector with the highest growth rate globally [1, 2]. One of the tours with a back to nature concept that can be developed in Indonesia is agrotourism, a series of tourism businesses by utilizing agricultural potential as its object with the aim of recreation, additional knowledge, and knowing business relationships in agriculture [6]. Agro-tourism is a tourism activity that utilizes agricultural business as a tourist attraction. It aims to expand knowledge, recreational experience, and business relations in agriculture. In 2018, the number of visitors has decreased to 688 people [14] This evidence is probably due to the potential for tourist attraction in the village of Lebakmuncang and the development of agro-tourism in other similar areas. Lebakmuncang Tourism Village's management needs to know visitors' perceptions to the potential of agrotourism and carry out appropriate development strategies to increase its existence
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